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Who We Are
Prodigy is the advertising industry’s first spending data platform with AI technology for global marketers. Offered as a SaaMS™ (Software as a Managed Service) solution, the platform outperforms competing SaaS models by eliminating 100% of the data entry burdens on the part of marketers, ad agencies and suppliers.
Prodigy is a hybrid of software, services, and strategy - purpose-built for enterprise marketing teams navigating the complexities of modern marketing.
Real-time visibility into marketing spending
Actionable insights to drive smarter decisions
AI-augmented support that scale with your needs
A team of industry experts ready to partner with you
Prodigy powers marketing ecosystems at scale — ensuring every asset, every dollar, and every decision works harder.
Our platform gives
marketing teams:
Our Story
Our Mission
To empower marketers to make quicker and more informed decisions through AI-powered technology and services: saving time, reducing costs, and transforming organizations.
Our Vision
To inspire a new era in marketing where human ingenuity and machine intelligence work in harmony to shape the future: elevating organizations and outcomes.
Meet the Team
At Prodigy, our greatest advantage isn’t just our platform: it’s our people. We’re not just building better software, we’re building stronger teams.
United by a shared purpose to modernize marketing spend management, our team blends practical experience with future-facing thinking to help enterprise marketers thrive.
John Lipuma
Co-Founder & CEO
Mark Dunn
Co-Founder & COO
Lauren Burke
Chief Marketing Officer
Jack Briganti
Chief Financial Officer
Mae Healy
Marketing & Key Accounts
Caroline Dunn
Customer Experience
Ali Caperelli
Corporate Finance
2026
More agents, more insights, more efficiencies. We are continuing to grow our roster of global brands and invest in best-in-class agentic AI and human support.
2025
Launched Prodigy Plus and Max, our agentic AI-powered chatbot that analyzes data and delivers actionable insights in seconds — what used to take hours now takes minutes with Max.
2020
Clients were tired of data entry. So, we eliminated it by launching Software as a Managed Service (SaaMS™) technology platform. We scaled into other spend categories such as events, media, and sponsorships.
2008-2019
Established deep trusted partnerships with the world’s top enterprise brands and film production companies, driving production best practices and unlocking significant cost savings.
2007
PostAds launches as a production consultancy for major brands.
Plus speaks fluent ROI
Turn Data Complexity Into Clarity
By leveraging natural language processing, Plus analyzes spend data across all marketing data sources, instantly uncovers areas of inefficiency, and highlights strategic opportunities to maximize the value of every marketing dollar.
Max
More than AI – your Marketing Budget Strategist
Meet Max, our intuitive chatbot interface, serving as your personal marketing finance advisor, transforming complex budget data into clear strategic guidance.
Whether you need specific campaign insights or broader spending patterns, simply ask Max—and receive immediate, actionable intelligence.
Powerful Features
Transform Hours of Analysis into Seconds of Conversation
Unified Multi-Channel Visibility
Max integrates your entire spending ecosystem—from creative production to events to digital media—into a single intelligent conversation, eliminating the need to switch between multiple dashboards and spreadsheets.
Instant Budget Intelligence
Ask Max anything about your marketing investments and receive immediate, data-driven answers:
Strategic Budget Optimization & Predictive Forecasting
When forecast deadlines approach or budgets need
adjustment, Max provides specific, actionable
recommendations aligned with your goals and historical performance data—not just analysis, but strategic direction.
Enterprise-Grade Security Framework
Your data remains protected with our ISO, SOC2 & GDPR certified infrastructure.
Intuitive Conversational Interface
Competitive Bid Analysis
Dynamic Budget Management & Forecasting
Conversation Memory & Context Awareness
Multilingual & Multicurrency Support
Reclaim Valuable Time
Eliminate hours spent collecting, organizing and analyzing marketing spend data.
Comprehensive Visibility
Gain unprecedented clarity across all marketing investments with instant access to cross-channel spending insights.
Maximize Impact
Identify opportunities to reallocate resources and enhance performance across your marketing portfolio.
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