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Meet Max: Your Marketing Budget Strategy Agent Inside Prodigy Plus
At Prodigy, we’ve always believed that the future of marketing lies at the intersection of artificial intelligence and human expertise . With the launch of Max , the latest innovation inside Prodigy Plus , that future just got a whole lot smarter. With 2026 budgeting season in full swing, we want marketers to know that Max, our interactive, insights-powered chatbot tool, is now available to help you seamlessly manage next year’s budget. Max was designed to be a marketer’s rig


Securing the Future of AI-Driven Marketing: Why Data Integrity Matters at Prodigy
We Built Prodigy on Purpose and on Principles Prodigy is a spend data management platform that helps brands take control of their...


The Marketing Organization of the Future: Structuring for Success in the Age of AI
Marketing has evolved more in the past five years than in the previous fifty. With rapid advancements in technology, particularly in...


Powered by AI, Led by Humans: The Real Takeaway from Cannes
The Prodigy team was on the ground at the Cannes Lions Festival of Creativity June 16-19 for a five-day celebration of creative minds...


Prodigy "Plus": Beware of "Cognitive Offloading" When Using AI
Prodigy debuts "Plus" AI Chat at the Cannes Lions Festival of Creativity June 16-19, 2025. For the many speaker sessions I attended last...


Prodigy Turns 5 in '25: Our Top 5 "Machine Learnings" for Innovation
Prodigy, the cloud-based Advertising & Marketing AI-ML platform that revolutionized data capture for global marketers, celebrates its...


Marketers Expand Use of Prodigy to Sports, Sponsorships & Experiential: Capturing Elusive New Data Insights
Prodigy, the cloud-based production data AI platform for global marketers, is seeing an expansion of its technology into Sports...


Prodigy debuts at Cannes Lions 2024 with Brand Innovators Sponsorship
Prodigy, the cloud-based production data platform with AI technology, will make its product debut at the Cannes Lions International...


Seek AI And Prodigy Forge New Partnership Enhancing Data Access For Brand Marketers
Platform integration unlocks a new way for marketing and media professionals to get answers from data through generative AI. NEW YORK, NY...
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