Meet Max: Your Marketing Budget Strategy Agent Inside Prodigy Plus

At Prodigy, we’ve always believed that the future of marketing lies at the intersection of artificial intelligence and human expertise. With the launch of Max, the latest innovation inside Prodigy Plus, that future just got a whole lot smarter. With 2026 budgeting season in full swing, we want marketers to know that Max, our interactive, insights-powered chatbot tool, is now available to help you seamlessly manage next year’s budget.

Max was designed to be a marketer’s right hand when it comes to budgeting. We go so far as to call him a “Marketing Budget Strategist,” which is a marketing role maybe you didn’t realize you needed, but once you have it, you will never go without it.

We built Max to have “maximum intelligence” on all brand spending data — from creative production to media to events, Max has all of the insights and presents them to you at your fingertips. 

Max is conversational, intelligent, and an intuitive partner that transforms how marketing teams interact with their spend data. It’s the most advanced expression yet of Prodigy’s mission to date: to deliver human technical expertise plus white-glove service, powered by AI.

Why We Built Max

Modern marketing organizations are facing mounting pressure to do more with less. Budgets are scrutinized. Spend visibility is fractured across channels, platforms, and teams. Strategic decisions often rely on delayed, fragmented reporting. All of that changes with Max.

A true story of the power of Max: a major consumer brand client of ours told us a story that an annual creative production report used to take them 1 month to put together using “old” ways of working. Now with Plus and Max, that same data is now available with just a short prompt and a few clicks. 

To be clear on how it works from end-to-end: the Prodigy team still handles all of the spend data entry into the platform as our current clients have come to expect. Whether it’s spreadsheets, .pdf invoices, or even word documents, the platform ingests this disparate data and normalizes it. Utilizing advanced natural language processing to distill key data points into instant, accessible and strategic insights, Plus and Max then package up and deliver the intel faster than ever before. 

This is about clear questions and accurate, straightforward answers. It’s enterprise AI at its best: providing speed, clarity, and confidence in seconds, not hours. It’s data-driven, it’s powerful, and it’s now available to all Prodigy clients.

What Max Does (And Why It’s a Game-Changer)

Instant Budget Intelligence

Max is always on, always ready. Here are some questions clients commonly ask Max:

• “Which campaigns are underperforming against budget?”

  
  

• “Where should we reallocate spend next quarter?”

  
  

• “What’s driving our highest ROAS?”

  
  

Max delivers precise, data-backed answers immediately. No more digging through dashboards or waiting on reports.  When the CMO or CFO wants answers, Max delivers.

Unified Multi-Channel Visibility

Managing dozens of platforms, partners, and categories? Max sees it all. Max integrates your full marketing spend ecosystem into a single, smart conversation.

Forget siloed spreadsheets. Max brings total clarity to your marketing investments.

Strategic Budget Optimization & Forecasting

When planning season hits or spend shifts are needed, Max doesn’t just analyze—it recommends. Drawing from historical performance and future trends, Max gives you real-time, actionable direction to optimize your strategy.

Enterprise-Grade Security

Built with ISO, SOC2, and GDPR compliance, Max operates within an enterprise-grade framework that ensures your data remains protected and confidential—always. We pass data security due diligence for our biggest enterprise clients because we have invested in making security a top priority. 

Max + Prodigy: A Powerful Partnership

When AI powered tech is now table stakes, it’s important for marketers to ask what makes an AI tool different. We thought ahead and proactively share that information with clients. 

So, what makes Prodigy Plus different? It’s being AI-native. It’s approachable and intelligent Max as your assistant. It’s our relentless customer focus, up to the C-Suite. It’s our decades-long customers that continue to renew due to the trust, speed and reliability of our solution. 

At Prodigy, we don’t just hand you a tool. We deliver a complete partnership, where AI does the heavy lifting and people bring the nuance, the strategy, and the impact.

Prodigy and Max break down silos, promote collaboration and maximize your ROI.

In a Nutshell: What You Gain With Max

• Comprehensive Visibility: See everything that matters, across every channel.

  
  

•  Time Back: Replace hours of manual analysis with instant, intelligent insight.

  
  

• Better Decisions, Faster: Optimize spend and performance with clarity and confidence.

Ready to Meet Max?

Max is live and ready to change how you manage your marketing budget—forever.

💡 All existing Prodigy clients have access to Plus and Max starting today. All new clients can sign up for a demo of Max by reaching out to [email protected]. 

Experience the future of marketing budgeting with Prodigy Plus’s Human + Max Intelligence, and let’s maximize your ROI together.