Securing the Future of AI-Driven Marketing: Why Data Integrity Matters at Prodigy

We Built Prodigy on Purpose and on Principles

Prodigy is a spend data management platform that helps brands take control of their marketing investments, identify inefficiencies, and unlock smarter decisions. But none of that happens without reliable, protected data.

We’ve invested heavily in compliance — not for the badge, but because our clients deserve infrastructure they can trust. Here’s how we back that up:

SOC 2 Type 2 Compliance

This certification isn’t easy to achieve as it requires companies to not only show, but prove, that it has rigorous controls across five trust service criteria: 

• Security

• Availability

• Processing integrity

• Confidentiality

• Privacy

Having this certification means that your data is safe, always.

GDPR Adherence

Whether you're operating in Europe or serving customers who are, compliance with the EU’s General Data Protection Regulation (GDPR) is a must-do. Beyond just a legal requirement, it’s about honoring individual privacy and building global trust. Adhering to GDPR means that:

• User data is only collected and processed with clear consent.

  
  

• Individuals have control over their personal data, including rights to access, correct, delete, or transfer it.

  
  

• Data minimization and purpose limitation are practiced — we only use what we need, and only for the reasons we clearly state.

  
  

• We’re transparent about data practices and maintain strict protocols for breach notification and accountability.

  
  

As the world’s most comprehensive framework for digital privacy and data protection, adherence to GDPR means that your customer’s data protection is the priority.

ISO 42001 Alignment

This is a newer one, and it matters as it is the international standard for managing AI responsibly. ISO 42001, also known as Artificial Intelligence Management Systems (AIMS), was developed in 2023 as AI moved from experimental to enterprise-grade, which meant that governance around its use suddenly became critical. 

Our alignment with ISO 42001 ensures that Prodigy’s AI systems are:

• Transparent: We provide explainable outputs so clients understand how AI-driven decisions are made.

  
  

• Traceable and auditable: From model training to deployment, we maintain full visibility into data sources, workflows, and outcomes.

  
  

• Ethically aligned: We have safeguards in place to prevent bias, ensure fairness, and maintain accountability.

  
  

• Continuously monitored: Risk management around AI use is not a one-time effort — it’s ongoing and evolves with the tech.

  
  

In summary, our compliance with ISO 42001 ensures that our AI development and deployment meet clear ethical and governance standards, which is of the utmost importance in a world where AI is becoming embedded in every decision.

Why It Matters for Enterprise Marketers

We don’t ask clients to trust us blindly. These certifications are our way of saying: we’ve done the work. We know that when you store your spend data with us, you’re not just looking for data in a dashboard, you’re looking for a partner.

The importance of SOC 2, GDPR, and ISO 42001 goes beyond the badge. It’s proof that Prodigy is built for a future where AI runs fast and runs right.

The Takeaway: A Future Powered by AI, and by Trust

As AI continues to redefine what’s possible in marketing, let’s not forget what makes it all work: data integrity, responsible systems, and partners who take compliance seriously. At Prodigy, we are not just riding the AI wave- we were an early AI adopter that continues to strengthen our AI foundation by investing and adhering to the most rigorous security standards.

If you’re navigating the intersection of marketing, AI, and data governance, we’d love to connect. Because the future isn’t just powered by AI, it’s powered by trust.