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  • Writer's pictureJohn Lipuma

Brands React to Prodigy at ANA Production Management Meeting

Updated: Mar 28, 2022

The story of Prodigy's pandemic product launch case study debuted at the Association of National Advertisers (ANA) Financial Management Committee meeting on September 15, 2020. Debra Hedgecock, Vice President of Agency Operations for Worldwide Marketing at Mastercard and John Lipuma, CEO of Prodigy by PostAds Group co-presented "Creating a Cloud-based AI solution for Production Data Collection, Spend and Reporting" that featured the transition of Mastercard's production data previously living in email, Excel and Google docs to a centralized platform for remote workers with no client-side data entry required.

Using AI technology for automated ingest of production project data, Mastercard was able to implement Prodigy with no business disruptions or SaaS/Dam user trainings - just a simple accessing of all the production data and reporting in a visually appealing dashboard with thumbnails for each project.

The meeting also featured a live demonstration of the Prodigy interface and word has spread quickly - the company has since been busy with a virtual roadshow to rave reviews:

"I'm drooling! Excited to see all of those reports. Numbers move decisions! #datageek

- Executive Producer, Creative

Fortune 500 Global Healthcare Company

"Prodigy is a pretty impressive bit of technology, it was fascinating to see what you've built!"

- VP, Video & Events, Marketing Communications

Global Financial Services Company

"I found your presentation and industry knowledge incredibly insightful. Technology has made leaps and bounds that will enable advertising to operate with much greater efficiency and you seem to have an incredible window into this."

- Global Senior Manager, Strategy

Global Technology, Strategy & Business Transformation Consultancy

"I've seen the Prodigy demo and am thoroughly impressed!. I urge my agency and client side peers to invest 20 minutes of their time on seeing the demo. This is a game-changer."

- Claudia Lezcano, AVP Product Marketing @ Celebrity Cruises

"Very smart and practical approach to aggregating production data!"

- Senior Regional Manager, Data & Digital - Global Pharmaceutical Company

"It was good to see the excitement and interest around Prodigy."

Global Strategic Sourcing - Global Consumer Goods Company

"This level of transparency is something all clients constantly strive for, which should make it a no brainer. Prodigy is exactly the solution I'll be recommending."

- SVP, Global Operations Director - Global Creative Ad Agency

"We were impressed with Prodigy and the different types of insights it can provide about our business operations."

- COO, Global Holding Company Ad Agency

"Thank you for your good thinking and recommendations on helping us track, analyze and normalize our data."

- VP Broadcast, Entertainment Network Company

Especially timely given the pandemic and its altering of production shoots, having the ability to collect and analyze production cost data has never been more important. The innovation of Prodigy's SaaMS (Software as a Managed Service) solution ensures the end of painfully assembling spreadsheets with top-line only information weeks after that information is strategically useful. As brands and agencies rethink their production processes for the coming year, the industry is ushering in a new era of budgeting that demands a production business operation utilizing best-in-class technology in real-time. "All of your production data, none of the data entry" is now a reality that continues to generate excitement and delight in the marketplace.

Visit us at to schedule a demo for 2021 planning!

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