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  • Writer's pictureJohn Lipuma

Paul Nicholson joins PostAds Group Advisory Board; Creative Ops Leader Lends Expertise to Prodigy


NEW YORK, NY., Dec. 11, 2023 - Paul Nicholson, formerly of Paramount Global (Showtime) for 25 years as the SVP of Production & Technology, has joined PostAds Group's Advisory Board, lending his Creative Operations expertise to Prodigy, the company's prodution data AI platform. Paul is one of the industry's most respected and knowledgeable technology experts on software design and operational implementation.


"I'm delighted to join PostAds Group's Advisory Board, focusing on Prodigy's production data AI platform. Having spent the past two decades at Showtime Networks, overseeing the production, development and distribution of marketing content, I see Prodigy as a game-changer in the MarTech landscape. This is a tool that can help every operations team that is looking to use data to inform decision making. As we look ahead to 2024 and the integration of generative AI, I'm eager to lend my expertise to help shape Prodigy into a cutting-edge solution for marketing organizations around the world."


PostAds Group is a privately-held MarTech incubation company and global production consultancy that launched Prodigy in 2020. The cloud-based production platform uses an innovative SaaMS™ (Software as a Managed Service) model to ingest marketer creative briefs, estimates and supplier invoices using AI to eliminate manual data entry in outperforming traditional SaaS solutions. Marketers use the platform's data visualization dashboards as an enterprise-wide solution to gain greater visibility into their marketing operations spending and ecosystems to drive production effectiveness and measure corporate KPI achievement.


"We're so excited to have Paul's guidance on our Board as we enter 2024," said John Lipuma, CEO of PostAds Group and Prodigy. "He understands so well the challenges of capturing data and the importance of using data to effectively manage large marketing organizations - all of which makes him a natural fit to align with Prodigy's mission of being the industry-standard MarTech solution for these functions. His endorsement of Prodigy is the highest compliment our product could receive."


Today Prodigy manages over $2 billion in production data on its platform representing over 100 brands and 70 ad agencies in North America, Europe, Latin America and Asia-Pacific territories. For more information and to schedule a demo of Prodigy, contact us at [email protected] and visit www.pagprodigy.com


ABOUT POSTADS GROUP:


PostAds Group is a privately-held MarTech incubation company and parent company of Prodigy, the cloud-based production data SaaMS™ platfrom with AI technology for global marketers. Founded in 2007, PostAds Group has provided production consulting to Fortune 500 companies in over 70 global markets. For more information visit www.postadsgroup.com



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