top of page
News
John Lipuma
Sep 24, 20243 min read
Marketers Expand Use of Prodigy to Sports, Sponsorships & Experiential: Capturing Elusive New Data Insights
Prodigy, the cloud-based production data AI platform for global marketers, is seeing an expansion of its technology into Sports...
500
John Lipuma
May 27, 20241 min read
Prodigy debuts at Cannes Lions 2024 with Brand Innovators Sponsorship
Prodigy, the cloud-based production data platform with AI technology, will make its product debut at the Cannes Lions International...
320
John Lipuma
Dec 18, 20233 min read
Seek AI And Prodigy Forge New Partnership Enhancing Data Access For Brand Marketers
Platform integration unlocks a new way for marketing and media professionals to get answers from data through generative AI. NEW YORK, NY...
1220
John Lipuma
Dec 11, 20232 min read
Paul Nicholson joins PostAds Group Advisory Board; Creative Ops Leader Lends Expertise to Prodigy
NEW YORK, NY., Dec. 11, 2023 - Paul Nicholson, formerly of Paramount Global (Showtime) for 25 years as the SVP of Production &...
930
John Lipuma
Sep 6, 20231 min read
Prodigy Adds Tylie Tandem Integration to Production Platform for Asset Delivery & Media Data Sets
Prodigy, the cloud-based production data platform with AI technology and Tylie Tandem (www.tylie.com/tylie-tandem),ÂÂ the cross-screen...
810
John Lipuma
Jul 10, 20234 min read
Prodigy Trademarks SaaMSâ„¢: New MarTech Innovation Spells End for SaaS in Production Data Management
Prodigy, the cloud-based production data platform with AI technology for global marketers, has won trademark rights to its SaaMSâ„¢...
680
John Lipuma
May 22, 20232 min read
Prodigy at ANA MarTech 5-23-23: "Marketers Using AI to Capture & Analyze Global Production Data"
Prodigy, the cloud-based production data platform with AI technology for global marketers, will be headlining at the ANA MarTech...
440
John Lipuma
Mar 30, 20231 min read
Prodigy debuts @ANA Advertising Financial Management Apr 30-May 3 in Phoenix, AZ
Prodigy, the cloud-based production data platform with SaamS AI technology, will be making its debut appearance at the Association of...
230
John Lipuma
Jan 21, 20233 min read
WSJ's Management Top 250: Three (3) Prodigy Clients in the Top 15 of Best Managed Companies 2022
The annual Wall Street Journal "Top 250 Best Managed Companies 2022" features three (3) Prodigy clients in the Top 15. The rankings,...
420
John Lipuma
Dec 12, 20222 min read
Prodigy Sets Single Year Highs for Projects & Production Spend Data Managed in AI Platform
Prodigy, the cloud-based production data platform with AI technology, had its third consecutive year of double-digit growth in the number...
700
John Lipuma
Nov 14, 20221 min read
Prodigy's Budget Companion Feature Connects Production Analytics to Incumbent Financial Systems
Prodigy’s new Budget Companion is another industry first in automating the production project budgeting process for global marketers. For...
290
John Lipuma
Sep 21, 20223 min read
ANA Marketers share insights on using Prodigy for Production Data Collection, Analysis & Reporting
Prodigy served as moderator at the ANA's "Tracking & Analyzing Production Costs" panel hosted by the Production Management Committee on...
790
John Lipuma
Sep 2, 20221 min read
Prodigy@ANA Sept 15: Moderating Production Data Panel with Ford Motors, Mastercard & Verizon
Prodigy will be moderating the ANA Production Management Committee session "Tracking & Analyzing Production Costs" on September 15. ...
350
John Lipuma
Jul 16, 20221 min read
Prodigy Adds New Production Calendar Features to User App
Prodigy, the cloud-based production data platform with AI technology, has added new production calendar features to its user app as an...
260
John Lipuma
Jun 24, 20222 min read
Mastercard debuts AI-based VFX Lionel Messi Ad in 23 markets; Prodigy provides Asset Reuse Data
Mastercard debuted its groundbreaking Lionel Messi ad "The Journey Continues" using AI-based neural rendering Visual Effects technology...
370
John Lipuma
Jun 6, 20222 min read
Verizon's DE&I Initiative & The Power of Measuring Production Data
Verizon released first-year results of its Responsible Marketing Action Plan DE&I initiative, where it spent 65% of its video budget with...
190
John Lipuma
Jun 4, 20221 min read
Prodigy's Usage Stats: $650M+ in Production Data across 75 Brands & 35 Ad Agencies
Prodigy, the cloud-based production data storytelling platform, publishes its live usage statistics on its website and has reached...
210
John Lipuma
Apr 21, 20222 min read
Prodigy innovates first-ever SaaMS (Software as a Managed Service) Production Data AI Platform
You've heard of SaaS (Software as a Service) for project management, workflow and digital asset management; but this is the first you've...
440
John Lipuma
Mar 27, 20222 min read
PostAdsGroup consolidates its production consultancy and AI data platform business unit into Prodigy
PostAds Group, the privately held parent company of Prodigy, has consolidated its production consultancy and data platform business units...
430
John Lipuma
Mar 24, 20222 min read
Prodigy's Seamless Integrations: Box, Tableau & Ad-ID automate workflow to unleash production data
Prodigy, the cloud-based production data storytelling SaaMS platform with AI technology, enhances marketer workflow automation via its...
680
bottom of page