Prodigy presents Marketing Investment Intelligence (MII) at Three ANA Events
Prodigy, the industry's first marketing spend AI platform for global marketers, appeared at three (3) separate ANA (Association of National Advertisers) events introducing the next category of MarTech: Marketing Investment Intelligence (MII).
On July 29, John Lipuma CEO of Prodigy moderated a panel at the ANA's "QSR & Restaurant Day" featuring Claudia Lezcano, CEO of FUKU, Jeff Galletly, CEO of Brooklyn Dumpling Shop and Andrew Platt, CEO of Ernie's Acai Bowls. The talk focused on "Using AI for Marketing Investment Intelligence" specific to the restaurant vertical, with each speaker providing their use cases introducing AI into their marketing operations. Especially for these entrepreneurial restaurants, using AI as a "force multiplier" handling formerly manual tasks to manage their marketing financial operations allows them to invest dollars in critical client-facing initiatives.
On September 30, John Lipuma and Prodigy CMO Lauren Burke presented "MII: The Billion Dollar Blind Spot" to the ANA's Joint Advertising Financial Management and Agency Relations Committee at MetLife in New York City to an audience of marketing finance, sourcing and agency relations leaders from major brands including Coca-Cola, ExxonMobil, Geico, Mastercard, Molson Coors, Pfizer and Verizon among others. Prodigy defined MII as the new critical "fourth pillar" of MarTech that marketers need beyond the core three pillars of performance measurement, programmtic media buying and creative automation. "You can't measure ROI without the I" speaks to the need for using new AI technology platforms to solve the longstanding issue of capturing, categorizing and visualizing marketer spending data. The presentation and Q&A session won wide acclaim from the ANA:
"Your ('Using AI for Marketing Investment Intelligence' ) discussion highlighted a critical opportunity: helping marketers connect greater visibility into their investments with smarter decisions and stronger business outcomes. That work is central to our Agency and Marketing Operations Practice: bringing marketing, finance and agency leaders together to shape more effective ways of working and turn shared challenges into practical solutions."
-Dagmara Szulce
Group EVP / Brand, B2B, Agency/Marketing Operations, Awards
ANA
On October 14, John Lipuma co-presented MII with Ford Motors' Jessy Robison, Manager Global Digital Content at the ANA Automotive Day to auto industry peers discussing Ford's use case using Prodigy for production spend management. Ford focused on the three (3) specific challenges: a) no central source for production reporting, b) time-consuming triple-bid analysis and c) finding ways to save time and reduce production costs. Prodigy's Max (AI Agent) is now Ford's solution that guides planning and builds detailed estimates for every phase of production.
Learn more about Prodigy at www.pagpriodigy.com and Max Agentic AI at www.pagmaxchat.com; contact John Lipuma, CEO of Prodigy by PostAds Group at [email protected] to schedule a meeting and demo of our products.
See the links below for Prodigy's MII presentation material:
Prodigy's "ANA Restaurant Day Presentation"
Prodigy & Ford Motors "ANA Automotive Day Presentation"
Prodigy's "Using AI for Marketing Investment Intelligence" Presentation from the ANA Joint Advertising Financial Management & Agency Relations Meeting
Prodigy's "Using AI for Marketing Investment Intelligence" event video:
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