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  • Writer's pictureJohn Lipuma

Prodigy at ANA MarTech 5-23-23: "Marketers Using AI to Capture & Analyze Global Production Data"

Prodigy, the cloud-based production data platform with AI technology for global marketers, will be headlining at the ANA MarTech Committee meeting on Tuesday, May 23 2023. The presentation and product demo entitled "Marketers Using AI to Capture, Aggregate and Analyze Global Production Data" will be presented by John Lipuma, CEO of Prodigy by PostAds Group. ANA members can register for the free webinar at the link below:

Launched in 2020, Prodigy uses an innovative SaaMS (Software as a Managed Service) model using AI to eliminate client-side data entry and outperform traditional SaaS (Software as a Service) to help marketer's gain visibility into their content production operations. Global marketers spend over $120 billion dollars producing content but very few have the ability to capture and analyze production activity that lives in numerous ad agency email InBoxes, PDF's and Excel documents. Today Prodigy manages over $1 billion dollars in production spend data in its platform across 100+ brands and 50+ ad agencies.

Global marketers historically have invested their MarTech dollars in three major service categories: Audience Targeting, Programmatic Media and Creative Automation. The success of Prodigy represents the creation of a fourth major pillar in the ecosystem known as "Production Effectiveness". Collectively global marketers produce massive amounts of advertising content non-stop on a daily basis - it stands to reason that all efforts should be made to automate and apply technology to understand at a granular level all aspects of production activity, costs, supply chains, trends and performance efficiency measures.

The event is a follow-up to Prodigy's earlier attendance at the ANA MarTech Conference "Great Marketing Powered by Great MarTech" at AWS Headquarters @ Hudson Yards in New York City on May 17, 2023.

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